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RULES OF GRAMMAR

how to organize words into sentences
         

subject of a sentence usually comes first
 

verb usually follows the subject
 

direct object usually follows the verb

 

PRINCIPLES OF DESIGN

how to organize elements of art for certain effects
         



simplicity
 



harmony
 



legibility
         



point of view
 



movement

 



clarity
         



variety
 



unity
 

 

organization
         

 

rhythm
 



balance
 



emphasis
         

 

perspective
 



framing
 



proportion