Dr. Allison  Master

Dr. Allison Master

 

Title: Associate Professor

Department: Psychological, Health, and Learning Sciences

Program: Measurement, Quantitative Methods and Learning Sciences

Office Number: 3039 M

Phone: 713-743-3186

Email: amaster@cougarnet.uh.edu

Website: https://uh.edu/education/iamlab/

CV: My Vita

Biography:

Dr. Allison Master is an Associate Professor of Measurement, Quantitative Methods, and Learning Sciences, with a courtesy affiliation with Human Development and Family Sciences. She is the director of the Identity and Academic Motivation (I AM) Lab. Dr. Master's research examines identity and its impact on academic motivation in childhood and adolescence. This work involves (a) how cultural stereotypes about gender and STEM (science, technology, engineering, and math) contribute to gender gaps in motivation to pursue STEM, and how to counteract the negative effects of stereotypes; (b) “wise” educational interventions that provide “identity-safe” cues, which show students that they will not be judged negatively based on their group memberships, including belonging and growth mindset interventions; and (c) childhood motivation for STEM learning, including how social connections promote young children’s motivation for STEM tasks. Her work is at the intersection of learning sciences, developmental psychology, and social psychology, applying insights from social psychology to improve STEM learning outcomes for students from preschool through college.

Dr. Master received the 2025 Presidential Early Career Award for Scientists and Engineers (PECASE), the highest honor bestowed by the U.S. government on outstanding scientists and engineers early in their careers. Her work has been funded by the National Science Foundation and the U.S. Department of Education's Institute of Education Sciences. Her work has been published in high-impact journals including Proceedings of the National Academy of Sciences, Science, Child Development, Journal of Educational Psychology, Journal of Personality and Social Psychology, Developmental Psychology, and Contemporary Educational Psychology.

Dr. Master will not be accepting graduate students for the 2026-2027 academic year.

HDFS students interested in gaining research experience through HDFS 4198 or 4398 should reach out by email to see if opportunities are available for the following semester.

Current Grants:
UH Department of Psychological, Health, & Learning Sciences (PHLS), Innovative Scholarship Boost Grant, 2025-2026

Recent Grants:
National Science Foundation (NSF), CSforAll, 2021-2025. Counteracting Stereotypes to Boost Girls’ Interest and Participation in Computer Science.

Institute of Education Sciences (IES), Cognition & Student Learning Exploration Grant, 2018-2023.
Gender Stereotypes in STEM: Exploring Developmental Patterns for Prevention.

National Science Foundation (NSF), Innovative Technology Experiences for Students and Teachers (ITEST), 2018-2021. Who Likes Computer Science? How Gender Stereotypes about Interest Shape Children’s Motivation.




 

Recent Publications:

For a full list of publications, see:
Allison Master's Google Scholar Page

* = student author

Master, A., *Patel, K. S., Weltzien, K., & *Sharmin, S. (In press). “I felt like I completely belonged in that class”: Gender and the development of sense of belonging in K-12 STEM education. Educational Psychology Review.

Zucker, T., Mesa, M. P., Bambha, V., DeMaster, D., Ahmed, Y., Master, A., Hammond, J., & McCallum, C. (In press). Testing the impact of two afterschool museum outreach interventions on elementary children’s STEM outcomes: Hands-on STEM alone or with STEM stories. Frontiers in Education, 10, 1679669.

Master, A., *Alexander, T., Thompson, J., Fan, W., Meltzoff, A. N., & Cheryan, S. (2025). Causes and consequences of stereotypes: Interest stereotypes reduce adolescent girls’ motivation to enroll in computer science classes. Journal of Research on Technology in Education [Special issue: Computer science for all], 57(1), 56-83.

Master, A., *Baker, S., *Patel, K., *Roy, P., & Butler, L. P. (2025). Role of stereotypes in gender development and disparities. Annual Review of Developmental Psychology, 7.

Master, A., Tang, D., & *Robinson, S. (2025). Computing and gender. In E. Blair & S. Deckman (Eds.), Sage Encyclopedia of Education and Gender.

Master, A., Meltzoff, A. N., *Tang, D., & Cheryan, S. (2025). Divergence of children’s gender stereotypes and motivation across different STEM fields. Proceedings of the National Academy of Sciences, 122(18), e2408657122.

Motz, B., Diekman, A., Goldstone, R., Green, D., Fyfe, E., Bernardini, S., Emerson, K., Jankowski, H., Ansari, S., Arney, M., Barbieri, C. A., Baumgartner, E., Beam, M., Boucher, K., Callison, M., Canning, E., Chen, X.-Y., Chow, J., Clark, T., … Master, A., … Murphy, M. (2025). A field-initiated vision of research infrastructure for STEM education. International Journal of STEM Education, 12, 59.

Master, A. (2024). Ungrading in educational psychology: How a motivation researcher motivates her students. In D. Buffalari, E. Carpenter, & K. Skogsberg (Eds.), Getting started with alternative grading in the psychology classroom: Rationale and Resources (pp. 63-69). The Society for the Teaching of Psychology. https://teachpsych.org/ebooks/altgrading

*Sharmin, S., *Tran, M. H., Fan, W., Arbona, C., Master, A., & Zou, Y. (2024). Psychometric properties of the basic needs satisfaction in general scale: A second-order CFA analysis. Journal of Psychoeducational Assessment, 43(2), 147-160.

*Sriutaisuk, S., Huansuriya, T., & Master, A. (2024). Growth mindsets and mastery motivation interact in predicting achievement of adolescents in Southeast Asia. Kasetsart Journal of Social Sciences, 45, 1025-1036.

*Stewart, C. M., Master, A., Mire, S. S., Hassett, K. S., & Smith, B. H. (2024). Perceptions of academic performance, impairment, and mental health in college students with and without ADHD. Journal of Attention Disorders, (14), 1746-1759.

*Tang, D., Meltzoff, A. N., Cheryan, S., Fan, W., & Master, A. (2024). Longitudinal stability and change across a year in children’s gender stereotypes about four STEM fields. Developmental Psychology, 60(6), 1109–1130.

*Turnquest, K., Fan, W., Rangel, V. S., Dyer, N., & Master, A. (2024). Achievement emotions predict transfer student academic success. Social Psychology of Education, 27, 1481-1508.

*Turnquest, K., Fan, W., Rangel, V. S., Dyer, N., & Master, A. (2024). Student engagement, school involvement, and transfer student success. Contemporary Educational Psychology, 79, 102322.

Master, A., *Tang, D., Forsythe, D. H., *Alexander, T., Cheryan, S., & Meltzoff, A. N. (2023). Gender equity and motivational readiness for computational thinking in early childhood. Early Childhood Research Quarterly [Special issue: Examining computational thinking in early childhood], 64, 242-254.

*Sampige, R., *Tang, D., Frankel, L., & Master, A. (2023). Distance learning and perceived social support: Identifying protective factors for families’ COVID-related stress and psychological distress during the COVID-19 pandemic. Merrill-Palmer Quarterly, 69(2), 158-187.

Master, A., Meltzoff, A. N., & Cheryan, S. (2021). Gender stereotypes about interests start early
and cause gender disparities in computer science and engineering. Proceedings of the National Academy of Sciences, 118, e2100030118.

Master, A. (2021). Gender stereotypes influence children’s STEM motivation. Child Development Perspectives, 15, 203-210.

Zucker, T. A., Montroy, J., Master, A., Assel, M., McCallum, C., & Yeomans-Maldonado, G. (2021). Expectancy-value theory & preschool parental involvement in informal STEM learning. Journal of Applied Developmental Psychology, 76, 101320.

Cvencek, D., Paz-Albo, J., Master, A., Herranz, C. V., Hervás, A., & Meltzoff, A. N. (2020). Math is
for me: A field intervention to strengthen math self-concepts in Spanish-speaking 3rd grade
children. Frontiers in Psychology, 11:593995.

Master, A., & Meltzoff, A. N. (2020). Cultural stereotypes and sense of belonging contribute to gender gaps in STEM. International Journal of Gender, Science, and Technology, 12, 152-198.

Goyer, J. P., Cohen, G. L., Cook, J. E., Master, A., Apfel, N., Lee, W., Henderson, A. G., Reeves, S. L., Okonofua, J. A., & Walton, G. M. (2019). Targeted identity-safety interventions cause lasting reductions in discipline citations among minority boys. Journal of Personality and Social Psychology, 117, 229-259.

Master, A., Butler, L. P., & Walton, G. M. (2017). How the subjective relationship between the self, others, and a task drives interest. In O'Keefe, P. A., & Harackiewicz, J. M. (Eds.), The science of interest (pp. 209-226). New York, NY: Springer.

Master, A., Cheryan, S., & Meltzoff, A. N. (2017). Social group membership increases STEM engagement among preschoolers. Developmental Psychology, 53, 201-209.

Master, A., Cheryan, S., Moscatelli, A., & Meltzoff, A. N. (2017). Programming experience promotes higher STEM motivation among first-grade girls. Journal of Experimental Child Psychology, 160, 92-106.

Master, A., Cheryan, S., & Meltzoff, A. N. (2016). Computing whether she belongs: Stereotypes undermine girls' interest and sense of belonging in computer science. Journal of Educational Psychology, 108, 424-437.

 

Education:

B.A. in Psychology, Yale University, 2003
M.A. in Developmental Psychology, Stanford University, 2007
Ph.D. in Developmental Psychology, Stanford University, 2011